Marula Beauty utilizes the power of Marula oil to renew and heal the skin through a proprietary harvest-to-bottle process that combines modern technology
with ancient beauty rituals that have been passed down through generations. Recognizing the importance of the Marula tree to the communities in Africa, Marula Beauty is passionate about empowering the local women sustainably farming the oil and providing fair trade wages.
Sustainability & Social Impact
Marula Beauty is a social impact brand employing environmentally sustainable practices.
Marula Beauty has been recognized by Cosmetic Executive Women, the beauty industry’s leading membership organization, as the top ‘sustainability’ brand for its ‘end to end’ fair trade practices.
The Marula oil found in Marula’s product line is sustainably farmed in Africa, supporting thousands of underprivileged women to provide food and education for their children. Women across Africa work in partnership with Marula Pure Beauty Oil to wild harvest the fallen marula fruit, hand crack the nuts and carefully select only the purest blonde kernels to be cold pressed for Pure Marula Oil. With the proceeds that they earn, these industrious women feed, clothe and educate their children. These proud women are empowered as businesswomen and are a driving force in the success of their communities.
Marula Beauty recently redesigned their packaging for a more modern, streamlined aesthetic. While redesigning, they kept sustainability principles in mind at every step. All packaging is recyclable. They opted to use a surface cap with an induction seal so they could forgo shrink-wrap in an effort to eliminate any unnecessary use of plastic. They also chose to go with environmentally safe paint for their bottle decoration. Any item that could be sourced from the U.S. is, including their new secondary packaging, minimizing carbon emissions from transportation.
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