Defunkify
Wash the Funk Out!
Defunkify is a performance driven, eco-friendly fabric care company founded in 2017 by Richard Geiger and John Miller, PhDs with a combined 50 years of industry experience. Backed by patented IP developed by Richard and his team, they created the most effective odor and stain removal fabric care formula with the lowest eco-toxicity of any brand in the market.
Defunkify has branded their breakthrough IP as ProvenSafe™ Technology, and have inserted it into each of their products. Defunkify removes odors 5 times better and stains up to 80% better versus synthetically derived leading Traditional brands, while boasting a more environmentally friendly profile than the leading Natural brands.
Cleaning can be a dirty business. Many companies are filling harsh packaging with toxic ingredients without being held accountable. Defunkify takes a different approach. The company has built empathy and science into its decision-making process, making sure that their impact is considered in a comprehensive way throughout the value chain.
Defunkify products begin with safer ingredients. All ingredients found in Defunkify products have been approved by the EPA Safer Choice Program. Green chemistry is then utilized in the formulation process to optimize these ingredients by harnessing the potential of nature and maximizing performance. Once formulated, toxicity testing is used to ensure that the final product is aligned with industry and environmental standards. Transparency is important to Defunkify, so they list the complete formula on their labels with information about where the ingredient comes from and its purpose in the product.
Sustainability is a fundamental tenet for Defunkify. Ingredients found in their products are sourced domestically to reduce transit emissions. The formulas are concentrated and never use fillers which reduces overall consumption. As a young company, using the most sustainable packaging is challenging. Even so, Defunkify products use 100% Forest Stewardship Council Certified Paper and 25% Recycled Plastic Packaging. They are also currently cutting all virgin plastic by transitioning to packaging made exclusively from ocean waste.
Defunkify has achieved Climate Neutral Certification by reducing carbon emissions across the value chain and offsetting any excess emissions by investing in carbon-free technologies. They are also proud to partner with 1% For The Planet and The Conservation Alliance. Through these partnerships, they donate 1% of annual revenue to environmentally focused non-profit organizations around the world.
